How to Learn Local SEO

Local SEO allows small businesses serving their communities face-to-face to increase their search visibility. Whether you run a brick-and-mortar business with a physical location or are in the service industry operating within a large geographical area, having online visibility can significantly boost your sales and revenue. Local SEO, in particular, can help you claim your business listing and ensure Google ranks you favorably. With local SEO, you can manage your ratings and reviews, including local-centric social media engagement. Below is how to learn local SEO and take your business to the next level.

Fill out local listing pages
Whether Google My Business, Yahoo Local, or Yelp, you can leverage local listing pages to create a brand that stands out and remains visible at the top of all the major search engines. The local listing pages can also link to your site and boost your SEO.

Create a blog and involve your community
You can create a blog and publish articles relating to your business. The relationship may be direct or indirect, but the goal is to relate it to your business and make sure the articles contain information that your community or those visiting may be interested in. Also, they can share them on their social media platforms and reach several potential customers.

Find the best local keywords related to your business
You can use powerful keyword tools to get the right keywords and phrases relating to your business and members of your local community are searching for. For instance, you may have keywords that include both your business and local town, such as Florist Jacksonville FL or Jacksonville FL florist. You can find more related keyword ideas on Google. Just search your business and city as one keyword (e.g. Florist Jacksonville FL) and scroll down to the bottom of the page to view all of the other related searches. You can then use these as a guide to help you make a list of your own based on the most performing ones.

Find local publications that can write about you
Regardless of the city that you live in, publications are always looking for exciting stories to write about. Sharing a story about your new product development and having it published can be good for your business. However, seek blogs or websites that focus on your local area and have a huge following. If your topics or stories are worth publishing, then they’ll publish them because they are constantly looking for fresh stories to write about.

Learning local SEO can increase the visibility of your business and boost your revenues. Local SEO provides you with an opportunity to dominate your local area and remain conspicuous despite the intense competition from your business rivals at the national or international level. Every town needs local products and services and they don’t need to be revolutionary for your business to stand out. To learn local SEO, begin by filling out local listing pages and creating a blog that will enable you to talk about the local community. Your choice of keywords also plays a great role in optimizing your site. If you can have local publications to write about your business, then you can reach a larger customer base and potentially boost your visibility.